Teen Safety
Discord

Brand Film
2024

Anything can happen online... Anything.

We partnered with the amazing team at Discord to help visualize their Teen Safety series. The ask was to create 8x videos ranging in style from UI Motion Graphics to 3D Hero Videos. Here's to staying safe on Discord, no matter where you land.

The Problem

Safety is the last thing you'll find on the internet, especially for teens. How can we visualize that Discord is a safe place for teens to hang with friends, no matter which server they join?

The Solution

Our solution was to create a zany world that reflected the unhinged, unpredictable nature of the internet. We juxtaposed this idea with creating a safety-dome where Discord users are safe from the outer reaches of the internet.

The Design

We leaned heavily into the Discord pallete, and the hues began to pair beautifully in 3D. We were asked to lean into our unique blend of 2D/3D for our Gen Z audience. In addition, we took special note of Discord's UI and decided to round corners universally.

Early Process

We created character sheets and shared them with the client. Our favorite part was laughing together over the wacky, crazy creatures we made together. I mean come on, it doesn't get better than that.