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Teen Safety
Discord

Brand Film
2024

Anything can happen online... Anything.

 

We partnered with the amazing team at Discord to help visualize their Teen Safety series. The ask was to create 8x videos ranging in style from UI Motion Graphics to 3D Hero Videos. Here's to staying safe on Discord, no matter where you land.

The Problem

Safety is the last thing you'll find on the internet, especially for teens. How can we visualize that Discord is a safe place for teens to hang with friends, no matter which server they join?

Noodle 3D Motion Design
Nav_Hero.webp
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The Solution

Our solution was to create a zany world that reflected the unhinged, unpredictable nature of the internet. We juxtaposed this idea with creating a safety-dome where Discord users are safe from the outer reaches of the internet.

Motion Graphics Studio Noodle

The Design

We leaned heavily into the Discord pallete, and the hues began to pair beautifully in 3D. We were asked to lean into our unique blend of 2D/3D for our Gen Z audience. In addition, we took special note of Discord's UI and decided to round corners universally.

3D Design Discord
Wumpus from Discord
Character Design Noodle

Early Process

We created character sheets and shared them with the client. Our favorite part was laughing together over the wacky, crazy creatures we made together. I mean come on, it doesn't get better than that.

Visdev creatures
Storyboard Motion Graphics
Storyboard Motion Graphics
Showcase_Icons_Breakdown_UI_01.png
Storyboard Motion Graphics

Other Spots

We created 7x other fun-filled spots in addition to the Hero. Here are some of our favorite moments.

Wumpus Discord noodle
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Hero_Space_01 (1).png
Hero_Space_02 (1).png
HowDiscordUsesYourData_Storyboard_02_AK_0914.png
16_00637.png
7_00125.png
Hero_Space_01 (1).png
Sh090_v01_Wumpus_Color_2.gif
HowDiscordUsesYourData_Storyboard_02_AK_0914.png

Credits

Creative Director   Doug Alberts   
2D Design   Axel Kinnear, Marco Cheatham   

3D Design   Doug Alberts, Noah Selbitschka, Matt Lupo, Vitor Mancini   

3D Animation   Doug Alberts, Noah Selbitschka, Matt Lupo, Vitor Mancini   
Cel Animation   Axel Kinnear   
Storyboards   Axel Kinnear, Marco Cheatham   

Producer   Ryan Mjoen

Sound Design & Music   Dominic Pierri

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