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How the "W" Was Won
Hulu
Artist Ident
2023
We had so much fun teaming up with our friends at Hulu on an Ident that celebrates football, its fans, and of course, that sweet 'W.' We explored a whole ton of ideas before narrowing it down to something that felt bold and full of energy, while still staying true to the structure of the game. Come join us in the endzone!




Credits
Client Hulu
Production, Design, Animation Noodle
Creative Direction Doug Alberts
Music & Sound Design Ambrose Yu


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