Storybots Episodes
Netflix
Episode 1
Soap
Style Significance
The Soap song had lyrics like "Dirt, Mud, Germs" and we knew we had to get tactile. We ordered felt, paper, and started to hand-cut elements in each shot. Not only did this decision give this spot a tangible feel, but gave the Artists a chance to work off the computer.
Bridging Styles
Once our assets were made, we photographed them, brought them into Photoshop, and began to mix graphic elements with these photographs. The end result was something we haven't seen before and was perfect for Kiddos watching everywhere.
Episode 2
How Does Popcorn Pop?
Design & Thought Process
We needed to visualize popcorn and a whole lot of it. We found working in a graphic 3D style spoke the educational language we needed. It allowed us to add detail in some areas while leaving other areas of the frame simple. We especially loved how this style feels clear, educational, and great for kids.
Episode 3
Sunburn
Design & Thought Process
Because this spot is all about Sunburn, we wanted to capture the vibrant glow of a hot summer day. We leaned into vibrant colors, reflective surfaces, and a subtle glow. Put on some SPF-30, these frames are hot.
Credits
Client Netflix
Production Noodle
Creative Direction Doug Alberts